Who are we?


Our team
We have a great mix of designers and developers who just love inspirational projects where we can bring your ideas to life. Despite our various roles there are a few common threads to us all – creative, hard-working and passionate about delivering to name a few.

Richard Godfrey Richard Godfrey
Richard has over 20 years experience in the software development industry. He has held senior technical, business development and management positions in consultancy and large software vendors including Deloitte Consulting (8+ years) and Microsoft (8+ years). Some of the key projects Richard has helped deliver extend from the UK's first DNA database to the latest London Stock Exchange Trading System and the British Library's book digitisation/visualisation. He is a Chartered Engineer (CEng), a Chartered IT Professional (CITP) and was one of the first in the world to attain the Microsoft Certified Architect award.

Paul Cross Paul Cross
Paul is also a 20 year IT veteran who has spent the last 6+ years in Microsoft driving key solutions in the Finance and Media industries. Having spent a good deal of his career in the Banking and Insurance sector he was more recently focused on the delivery of highly visible Media sector projects. Paul brings a wealth of real-world architecture, technical strategy and development experience to any project.

Keith Walker Keith Walker
Keith is an outstanding Developer and Architect who has spent the last 18 years building high quality solutions and effective development platforms and frameworks. Over the last couple of years Keith has delivered some of the world's most impressive WPF applications including the London Underground network visualization solution which is still the showcase in the Microsoft Technology Centre. In his capacity as Chief Software Engineer, Keith is focused on ensuring iPrinciples is always at the front of software technology.

Dean Ward Dean Ward
Dean brings iPrinciples a unique combination of deep architecture, development and infrastructure skills which he has grown over the last 15 years in the IT industry. Through his extensive contracting experience, he has delivered a range of complex projects for well-known companies such as London Underground and RBS before joining iPrinciples. Dean is always looking at the very latest technologies and determining how we can use them to the best effect internally and with our various customers and partners.

Phil Mower Phil Mower
Phil is one of iPrinciples interactive software designers. Interaction design has always been a passion of Phil’s, “I'm sure if I looked long enough I'd be able to find you some games I wrote in school on a floppy disk somewhere,” he says. After finishing his A-levels his choice of degree felt obvious. Having attended Bath Spa University where he was awarded a BA Hons in Interaction Design. After University Phil became a freelance designer working on numerous interactive projects for Bath Spa as well as looking after the university’s website.


Adam Walker Adam Walker
Adam is one of iPrinciples Interactive software designers, and web designer. Adam’s background is primarily in computer maintenance but he has always had a passion for both graphic design and development, working in his spare time on personal projects based in WPF, XNA and Silverlight. His enthusiasm and talent proved fruitful from an early age. While taking A levels in ICT and networking solutions, he was simultaneously employed as a freelance web designer for non-profit organisations and charities. Adam studied Publishing, Typography and Design, and Editorial Writing at Bath Spa University.

Jason Dorell Jason Dorell
Jason Dorell is one of iPrinciples Software Engineers. Among other things, Jason has written code that enables the transmission of digital books for publishing. “When I took my computing A-Level, I was fascinated with code and the never ending things you can accomplish with it.” Jason says. He received a BSc Hons in Computing from Bournemouth University. During his time at University Jason went on a 14-month placement at Microsoft as a Program Manager. While at Microsoft Jason designed requirements documents for new features on a Microsoft accounting product called Dynamics GP.

Nikolay Suvandzhiev Nikolay Suvandzhiev
Nikolay joined iPrinciples in 2009 while completing his BSc Computer Science course at Bath University. Nikolay’s experience includes systems such as interactive virtual museum tours and an interactive medical atlas. At iPrinciples he has worked on a variety of projects including Augmented Reality and iPhone development.

Our Background
iPrinciples was formed by senior Architects in Microsoft. Back in 2003 we saw a gap in the market for a company which could lead the world in Rich Internet Application development using the latest Microsoft technology. We work with major brands like Microsoft or the BBC and small start-ups like KoodibooK, to make highly interactive applications that stand out from the crowd. We strive to make applications that people love to use and which work the way they expect. Whether it‘s a small proof-of-concept or a year-long application development you can be assured that we’ll deliver a great result.

Our Name

The name iPrinciples came from the notion that there are some fundamental 'first principles' for building applications - especially highly interactive solutions. The letter 'i' is often used to denote the first in a list (i, ii, iii) as well as an abbreviation for 'internet' or 'interactive'.

Principle
prin· ci· ple [ prínsp’l ]

1. basic assumption: an important underlying law or assumption required in a system of thought
2. ethical standard: a standard of moral or ethical decision-making as a matter of principle.
3. way of working: the basic way in which something works
4. source: the primary source of something